Historically associated with royalty, the color purple represents power and high standing. The expensive and complex nature of the procurement of the dye ensured that only a select few privileged individuals were to be seen donning the illustrious color.
The purple associated with Hayes since the brand’s inception serves to underline the prestige, power and high standing of brakes that are designed, built and held to a higher standard.
The Purple Hayes colorway provides a visual cue to the justly earned position of the brand’s brakes amongst MTB component aristocracy.
Associated with Hayes, Associated with Champions, Associated with Excellence: #paintitpurple